ChatGPT Image Aug 31, 2026, 12_50_35 PM.png

UNDERSTAND PEOPLE

NAVIGATE COMPLEXITY

Research-led insight into human behaviour, experience, and change - for organizations, research teams, and complex human systems.

Phoenix Strategies is an independent research and advisory practice focused on human behavior, experience, and change.

We combine qualitative and behavioral research with real-world experience in customer relationships, stakeholder engagement, and organizational environments to understand complex human problems and translate them into clear, actionable insight.

Our work is particularly suited to questions involving customer and stakeholder experience, engagement, adoption, behavioral patterns, and the human dimensions of change.

Explore Research & Advisory

About Nathalia

RESEARCH & ADVISORY

Qualitative & Behavioral Research

Research Design, interviews, qualitative analysis, behavioural pattern identification, and synthesis of complex human data into actionable insight.

LEARN MORE

Customer & Stakeholder Insights

Understanding experiences, expectations, friction points, trust, engagement, adoption, and retention across customer and stakeholder journeys.

LEARN MORE

Workshops & Facilitation

Research-informed workshops designed to support reflection, stakeholder alignment, communication, creativity, and engagement during periods of change.

EXPLORE WORKSHOPS

HUMAN INSIGHT

BETTER DECISIONS

Research-led advisory for organizations navigating customer experience, stakeholder engagement, adoption, and change. We combine qualitative research, behavioral insight, and structured facilitation to identify what is happening, why it matters, and what to do next.

DISCUSS A PROJECT

Rastreio

WHAT CLIENTS GAIN

Clarity in Complex Problems

Identify the behavioral patterns, stakeholder dynamics, and underlying factors shaping a complex situation - beyond surface -level symptons.

Evidence-Based Insight

Turn interviews, feedback, qualitative data, and customer or stakeholder experience into structured findings that support better decisions.

Actionable Recommendations

Translate research into practical next steps for engagement, adoption, customer experience, service improvement, or organizational change.

FROM COMPLEX QUESTIONS TO ACTIONABLE INSIGHT

Every engagement begins with the problem, not a predetermined solution. We clarify the question, identify the people and evidence that matter, and use qualitative and behavioral research to uncover patterns, tensions, and opportunities. Findings are recommendations designed for the context.

Let’s connect

Selected Research & Writing

Exploring human experience, embodiment, consciousness, and relational systems through qualitative and interdisciplinary research.

CONTACT

ABOUT THE FOUNDER

Nathalia Esteves Souza is a behavioral researcher and consultant working at the intersection of human experience, qualitative research, customer and stakeholder behavior, and organizational systems.

Her background combines more than nine years of client-facing and commercial experience in North America with graduate research in consciousness, embodiment, and psychology.

About Nathalia